Why Should You Transcreate?
Transcreation is essential in prompting the audience into action; it’s crucial as you’re not just translating copy, you’re also preserving the original meaning and conveying the right tone and emotion. If done incorrectly you could inflict damage to a brand’s reputation, so it’s important to get it right.
What’s the difference between translation and transcreation we hear you say...
Translation requires a translator to follow the source text. Although two different translators can translate the same text and end up providing different sentences, the translations still closely follow the meaning of the original source text.
Transcreation however is more creative. The linguist has more freedom to alter the text to make its message more appealing. It’s almost a cross between translation and marketing. It involves cultural adaptation to the target market/ audience.
Types of Documents
The most commonly translated documents that we transcreate:
Brochures- Leaflets
- Social Media
- Press Releases
- Editorials
- Videos
- Websites
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